Privacy Notice

Last updated: July 20, 2026

1. Introduction

Privacy Notice Acceptance: By accessing or using this website, you acknowledge that you have read, understood, and agree to be bound by the terms outlined in this Privacy Notice. Your continued use of this site signifies your acceptance of these terms and any future updates. If you do not agree, please refrain from using our website.

Who We Are: Panfishpro, LLC (“We,” “Us,” or “Our”) is a dedicated fishing organization born out of a lifelong passion for angling and decades of manufacturing experience. We are proud, trusted creators who design and manufacture high-quality, dependable fishing lures—not only for our own loyal customers but as an industry-trusted partner crafting products for other brands as well. We bring that exact same standard of integrity, craftsmanship, and respect to how we protect your personal data. You can learn more about our roots and our company history here https://www.panfishpro.com/customer-service/about-us/

Our Identity as the Controller: Panfishpro, LLC, an Illinois limited liability company, serves as the Controller for all personal information collected on this website. This means we determine the purposes and operational means of processing your data. To maintain a secure e-commerce environment and prevent fraudulent transactions, we utilize trusted third-party Processors and service providers, such as Google Cloud (reCAPTCHA).

Our Commitment to You: This Privacy Notice informs our customers and website visitors (“You,” “Customer,” or “Visitor”) about the information we collect, how we utilize it, and the measures we take to protect it. It also outlines how you can update, modify, or delete your personal data. To manage your data or consent preferences, please contact us here https://www.panfishpro.com/customer-service/contact/ or log in to your account here https://www.panfishpro.com/my-account/.

An Enduring Legacy of Trust and Principles Before Policies: Since the dawn of our digital presence on January 1, 2001, the global landscape of online commerce and privacy regulations has fundamentally shifted. Yet, long before the codification of modern internet tax laws and data privacy mandates, our core mandate remained unyielding: the absolute protection of our clientele. For over a quarter of a century, we have safeguarded your data not because the law required it, but because our integrity demanded it—a vigilance we fiercely maintain today.

2. Notice of Policy and Technology Updates

To maintain compliance with evolving regulations and market dynamics, Panfishpro, LLC treats its policies and technical infrastructure as dynamic assets. We reserve the right to modify our technical specifications, tech stack, technological implementations, Terms of Use, and Privacy Notice at our sole discretion and without prior notice. These updates are essential for maintaining transparency and operational integrity. Continued use of this website constitutes your acknowledgment of these ongoing changes. We encourage users to review these terms periodically to remain informed of our current standards and provisions.

3. What personal data we collect and why we collect it

Clients and website visitors determine the personal or business information they wish to disclose. Access to the website is permitted without revealing personal details. To facilitate response to inquiries, individuals may choose to provide their name, address, email address, fax number, or telephone number(s). This data is utilized solely for responding to inquiries. Collection methods may include, but are not limited to, telephone, email, facsimile, postal service, or contact forms on the website. Under no circumstances will this information be sold, rented, leased, shared, or traded. Disclosure will occur only if mandated by a court order.

To complete a transaction via our website, the provision of your name, shipping and billing addresses (which may be identical), and payment details is mandatory. The submission of your telephone number and/or email address is optional; however, failure to provide this information may result in order cancellation due to potential processing difficulties. The data collected during order placement facilitates the processing and fulfillment of orders. We do not retain credit or debit card numbers. Such data may be stored by our third-party payment processing partners, subject to their respective privacy policies. By initiating a purchase using a credit or debit card, you acknowledge and consent to the privacy policies of our U.S.-based, world-class leaders in payment processing.

4. Automated Information We Collect

Security, Anti-Fraud, and Session Performance Logs

To protect the integrity of our store, prevent unauthorized access (Account Takeovers), and mitigate automated bot activity or card-testing fraud, our servers automatically log technical traffic attributes. This processing is conducted strictly for security purposes.

• Data Collected: This technical data includes your Internet Protocol (IP) address, browser user-agent details, browser language preferences, network protocol versions (e.g., HTTP versions), page access timestamps, referring URLs, and e-commerce cart activity metrics (such as item counts and total values).
• Session Continuity: We may utilize temporary, anonymized cryptographic hashes derived from standard essential session cookies. These short-term identifiers allow us to securely track cart and checkout interactions for real-time fraud mitigation, particularly when a user’s mobile device switches network connections.
• Data Retention and Access: These log files are stored securely on our private server infrastructure, are completely hidden from public internet access, and are used solely for internal security auditing and payment validation. We do not sell, rent, or trade this technical forensic data with third-party marketing brokers.

5. Strict Prohibitions on the Commercial Use and Sharing of Security Data

We maintain a strict zero-tolerance policy regarding the monetization or commercial exposure of your technical browsing data.

• No Commercial Sharing, Sale, or Rental: We do not sell, rent, lease, trade, or share any technical forensic data collected from our internal security audit logs with third-party data brokers, marketing firms, advertising networks, or affiliate analytics providers.
• Exclusive Internal Security Focus: All recorded automated information—including network protocols, IP addresses, localized browser strings, anonymized session tokens, and cart activity metrics—is processed solely for internal administrative use. This data is utilized exclusively by our authorized system administration team to maintain website performance, audit server integrity, identify malicious bot vectors, prevent account takeovers, and mitigate payment gateway fraud.
• Limited Operational Disclosures: Technical traffic metrics are only reviewed during manual payment verification workflows or when strictly required to process and authorize secure transitions with our verified third-party payment infrastructure partners (such as validating transaction hashes with Amazon Pay). We do not permit these operational partners or any underlying framework plugins to harvest or utilize our security audit log records for independent profile-building or behavioral marketing purposes.

6. Cookies and Tracking Technologies

Our website utilizes cookies and similar tracking technologies to ensure essential store functionality, manage user sessions, and analyze site traffic. A cookie is a small data file transferred to your device through your web browser.

• Essential Session Management: These cookies are technically required for our e-commerce platform to operate properly. They securely maintain your active login state for customer or affiliate accounts and ensure the website accurately tracks items as you add or remove them from your shopping cart. To complete a purchase on our website, your browser must have essential cookies enabled.
• Performance and Analytics Tracking: We utilize Google Analytics to record and analyze non-personal user behavior patterns on our website. This data helps us understand how visitors interact with our pages, identify which sections are most effective, optimize our site’s technical performance, and improve the overall shopping experience. The data captured by Google Analytics is aggregated and anonymized; we do not pass individual customer names, emails, or personal transactional profiles to this tool.

Response to Browser Opt-Out Signals
Because we do not sell your personal data or share it with third parties for cross-context behavioral advertising, our data collection practices remain consistent regardless of browser “Do Not Track” (DNT) or universal automated opt-out signals, such as the Global Privacy Control (GPC). We do not engage in the behavioral tracking, advertising networks, or cross-site profiling activities that these browser signals are designed to limit.

Managing Your Preferences
You maintain full control over cookies on your device. You can delete existing cookies or configure your web browser to refuse all cookies or alert you when a cookie is being transmitted. Please note that if you choose to disable or restrict cookies, certain features of our online store, including the checkout process, may not function correctly.

7. Contact Form Usage & Data Collection

Contact forms on our website are distinct from cart or checkout pages and are used solely to collect user-supplied data for communication purposes. By using these forms, you acknowledge the following:

• Data Collection: We archive data you provide (email, comments, etc.) along with metadata such as your IP address and geolocation. This occurs in accordance with our Privacy Notice.
• Partial Data Capture: Information entered into form fields may be captured and stored even if the form is not successfully submitted.
• Security & Automation: We analyze user behavior to distinguish between humans and automated bots. Your IP address is used to identify your general location and may be blocked if associated with spam, abuse, or illegal activity.

8. How we use your information

We utilize the information we collect from you for specific, legitimate business purposes designed to provide a secure and efficient shopping experience. Specifically, your data is used to:

• Fulfill and Manage Orders: To process your payments, bill you for products ordered, and accurately ship your tackle and gear to your designated address.
• Provide Customer Support: To contact you regarding order updates, handle transaction inquiries, and resolve any processing or delivery issues.
• Optimize Store Performance: To tailor our website interface to your specific device specifications and personalize your browsing experience.
• Improve Our Services: To analyze user trends, better understand your angling interests, and continually refine our hand-crafted product offerings, services, and online shopping experience.

Data Sharing and Security Restrictions
We enforce strict limitations on how your personal data is handled:

• Payment Safeguards: Credit and debit card numbers are handled exclusively by our secure, third-party payment gateways for transaction processing and are never retained on our local or cloud networks for any purpose.
• No Commercial Sharing: Unless we have your explicit permission, your data is only shared with trusted operational partners (such as shipping carriers, hosting infrastructure, and essential site operation providers) necessary to run our business, or when strictly required by a court-ordered legal mandate.

9. How We Use Automated Data Analysis

We record and analyze 5-digit zip codes to identify patterns regarding lost, delayed, or misdirected shipments, helping us improve our logistics and carrier coordination. Additionally, we aggregate this regional geographic data to understand broad, high-level demand for our gear, allowing us to focus localized inventory and standard regional advertising efforts. This analysis is strictly operational and does not involve individual consumer behavioral tracking, cross-site profiling, or the creation of personalized marketing dossiers.

10. Third-Party Data Sharing

We do not sell your personal data or share it for targeted behavioral advertising. We only share specific, relevant information with trusted, U.S.-based service providers to fulfill your orders and maintain our daily business operations.

• Payment Gateways: When you execute a purchase, your chosen processor (PayPal or Amazon Payments) receives your sensitive financial information, shipping address, email, and order metadata to securely authenticate and process the transaction.
• Fulfillment and Shipping Logistics: We share your name, shipping address, and contact details with shipping carriers (such as USPS or UPS) to accurately print delivery labels and transport your packages.
• Legal and Regulatory Compliance: We will only disclose personal data to external entities if required to do so by a valid legal mandate, such as a court order, or to enforce our Terms and Conditions and protect our business from fraudulent activity.
• Essential Site Operations and Analytics: We share necessary non-financial data—such as anonymized traffic attributes and technical interaction metrics—with trusted service providers that deliver critical backend infrastructure, automated data analytics (Google Analytics), and security filtering (Google Cloud reCAPTCHA). These providers are strictly limited by contractual parameters from utilizing your data for independent profiling or behavioral marketing.

11. Interactions with Social Media Services

Our website includes links to third-party social media platforms, such as Facebook and others, to allow you to easily share content or connect with our community.

• Third-Party Data Collection: When you click on any of these social media links, you are leaving our website. These third-party platforms will automatically collect your IP address, record which page you were visiting on our site when you clicked the link, and may set cookies to ensure their features function properly.
• Hosting and Privacy Policies: These social media features are hosted entirely by the respective third-party platforms, not on our servers. Consequently, your interactions with these services, and any personal data processed as a result, are governed strictly by the individual privacy policies of the social media companies hosting them. We encourage you to review their policies before engaging with their services.

12. Data Security and Protection

We implement industry-standard technical and organizational security measures to safeguard your personal data. When you interact with our store, your information is protected through the following protocols:

• Secure Payment Processing: All online transactions are processed through world-class, PCI-compliant payment gateways: PayPal or Amazon Payments. You choose your preferred processor at checkout, ensuring your sensitive financial data is handled exclusively by global leaders in cybersecurity.
• Advanced Encryption: Your payment details and personal information are encrypted during transit using our Organization Validated (OV) SSL Certificate. This ensures a secure, encrypted connection between your browser and our platform.
• Zero Financial Data Retention: We do not have access to, nor do we ever store, your credit card, debit card, or banking numbers on our systems.
• Network Infrastructure and Communication Logs: Other necessary business information you provide—including shipping details, email correspondence, contact forms, faxes, and corporate mail—resides on our secure network, which utilizes a hybrid layout of protected local and cloud-based applications and storage. Please note that voice message recordings left on our business telephone lines are retained indefinitely within our secure network infrastructure for customer service, reference, and historical business records.

Operational Disclaimers

• Third-Party Policies: By selecting and executing a transaction through PayPal or Amazon, your interaction is subject to their respective corporate Privacy Notices and Cookie Policies.
• Internet Security Standards: While we employ rigorous commercial efforts and modern technologies to protect our network infrastructure, no method of electronic transmission or digital storage is 100% secure. Consequently, while we work tirelessly to protect your information, we cannot guarantee its absolute security against unauthorized access or external breaches.

13. Machine Learning & Spam Protection

To maintain a secure environment, our website utilizes Google reCAPTCHA to differentiate between human visitors and automated software. This advanced layer of protection prevents malicious bots from deploying spam, creating fraudulent accounts, manipulating inventory, or accessing sensitive data, ensuring a safe and seamless experience for legitimate users.

To learn more about how this system works, how we safeguard your information as the Data Controller, or to request a manual override if you are inadvertently blocked by our security filters, please review our detailed Privacy & Security Policy Supplement here https://www.panfishpro.com/leveraging-machine-learning-for-bot-mitigation-supplement/

14. Data Retention

We are committed to only keeping your personal data for as long as strictly necessary to achieve the purposes described in this notice. When deciding how long to keep your information, we consider the volume, nature, and sensitivity of the data, as well as the following retention mandates:

• Service Duration & Inactive Account Maintenance: Data is generally retained for the duration of our relationship with you (e.g., as long as you maintain an active online account or purchase history with us). To maintain optimal database hygiene and enhance platform security by reducing unnecessary exposure of stored user data, newly created accounts that do not have an associated purchase history are automatically purged from our systems after seven (7) days.
• Statutory Obligations: We are required by law to keep records of all financial transactions and tax-related information for a specific period (often up to 7 years) to comply with government regulations.
• Legal Protection: We may retain your personal data to the extent necessary to comply with applicable laws, prevent fraud, resolve disputes, assist with any investigations, and enforce our Terms and Conditions or other legal agreements.

15. Children’s Privacy

1. General Audience Website Panfishpro.com is a general audience website intended for users who have reached the age of majority in their state of residence. We do not direct our content, products, or services specifically toward children under the age of 13.
2. No Intentional Collection (COPPA Compliance) We recognize the importance of protecting children’s privacy and safety. In compliance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect, use, or disclose personal identifiable information (PII) from children under the age of 13.
3. Purchasing Restrictions While we sell fishing tackle and related gear that may be used by children, these products are intended for purchase by adults only. If you are under the age of 18, you may only use Panfishpro.com with the involvement and consent of a parent or guardian.
4. Data Removal Procedure If we become aware that we have inadvertently collected personal data from a child under the age of 13 without verification of parental consent, we will take immediate steps to delete that information from our servers and database.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately here https://www.panfishpro.com/customer-service/contact/, or you may write to us at:

Panfishpro, LLC.
847 S Randall Rd – 311
Elgin, IL 60123-3002

16. Your Data Rights

We respect your right to control your personal data. Upon request, we will remove your personal information from our systems, including online accounts, IP addresses, and digital communications (such as emails and web forms).

Please note that we cannot delete data that we are legally required or operationally permitted to retain. Standard business transaction histories, including records of shipping delivery disputes, missing item claims, and internal fulfillment validation logs, will be securely maintained to comply with financial and tax regulations, prevent retail fraud, protect inventory integrity, and mitigate operational loss. Additionally, voice message recordings retained on our business telephone infrastructure are excluded from standard digital erasure requests. We will retain a record of your deletion request itself for compliance purposes.

Because we do not store credit or debit card numbers, we cannot purge data held by third-party payment processors on your behalf. To submit a verifiable request to exercise any of your data rights, please contact us through our secure contact form here https://www.panfishpro.com/customer-service/contact/.

17. Our Commitment to Clarity and Your Trust

At the core of our operations is a deep commitment to transparency and simplicity, especially when it comes to the legal policies that govern our relationship with you. We understand that legal documentation can often be dense and complex, which is why we have invested significant effort in making our terms of service, privacy notice, and other legal documents as clear, straightforward, and easy to understand as possible.

Our goal is not to obscure information but to empower you. We want every customer to feel completely confident and secure, knowing precisely how their personal data is collected, used, protected, and stored. Furthermore, we aim to clearly outline your rights regarding your data, giving you the control you deserve. This clarity is a cornerstone of the trust we seek to build with you.

We Are Here to Help

We recognize that even the clearest documents can sometimes lead to questions, particularly concerning specific details of our data practices or your individual privacy rights. Should you have any inquiries, concerns, or require further clarification on any aspect of our policies or procedures, please do not hesitate to reach out.

Our dedicated customer support and compliance team is readily available to assist you. You can easily contact us here https://www.panfishpro.com/customer-service/contact/. We pledge to treat every question with the importance it deserves and aim to provide a prompt, thorough, and helpful response to all inquiries.

Your Trust is Our Highest Priority

Ultimately, your trust is the most valuable asset we can earn. We work tirelessly to uphold the highest standards of data security, integrity, and ethical practice. Thank you for choosing to shop with us and for placing your confidence in our business. We look forward to providing you with an excellent and secure experience.

Can we just go fishing now??

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“PANFISHPRO” and “MILLIONS OF FISH, COUNTLESS MEMORIES.” are federally registered trademarks of Panfishpro, LLC.

Disclaimer: Please be advised that Cubby® and Mini-Mite® are registered trademarks of their respective owners. Panfishpro® and NEXTALGX® are also registered trademarks; however, they are not affiliated with, sponsored by, or endorsed by the current owners of the Cubby Lures brand. Any reference to these marks is made exclusively for the purpose of providing a truthful historical account regarding the development, origin, and inventor of the Mini-Mite Jig.