Privacy Notice

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Privacy Notice

The following information was updated on 12/2/2022.


At Panfishpro, LLC., collectively referred to hereinafter as (“Our or our”), (“Us or us”), (“We or we”), we just want to go fishing. We live to fish, don’t you? Read more about us here.

The intent of this Privacy Notice is to inform our customers, or website visitors, (collectively and affectionately referred to hereinafter as (“You, you, Your, your, customer, customer’s or visitor”) of what information we collect, how this information is used and what steps we take to protect your information, as well as providing you with a process to update, change or delete your personal data. If you wish to update your personal information or any specific consent that you have provided to us, please contact us here, or login to your account here.

By using our website (“website”, “site” or “online”), you agree (“agreement”) to our Privacy Notice (“Privacy Notice”) set forth hereinafter by us. Since launching our website on Monday, January 1, 2001, business practices, rules, and regulations, especially concerning online businesses, have changed. Many new laws have been created and passed effecting the way online businesses operate, including Internet Sales Tax and the inclusion of this, our Privacy Notice. We have always taken very seriously our customer’s privacy, even way before privacy laws were enacted, and we have always made every effort, within our means, to safeguard your sensitive data.

What personal data we collect and why we collect it.

The customer or visitor to our website decides on the personal and or business information that is to be shared with us. You may view our website without revealing any personal information to us. So that we may answer your inquiry(s), you may decide to share your name, address, email address, fax number or phone number(s) with us. This information is used to respond to your inquiry(s). This information may be collected by way of, but not limited to the following: telephone, email, fax, mail service or contact forms found on our website. This information is never sold, rented, leased, shared or traded. We will never reveal this information, unless specifically required to do so by a court ordered mandate.

When placing an order with us through our website, you will need to share your name, shipping and billing address, which may be one in the same, and payment information. Sharing your phone number and or email address is optional and at your discretion. However, if there is an issue with processing your order, and we are unable to contact you, we will cancel your order. This information is used to process and ship your order(s). We do not store your credit and or debit card numbers. Credit and or debit card numbers may be stored by the payment processing entities that we use, and which are covered under a separate Privacy Notice by these respective entities. When placing an order via fax, or mail, where a credit and or debit card is used, you will need to share your name, shipping and billing address and payment information. Sharing your phone number and or email address is optional and at your discretion. Again, and however, if there is an issue with processing your order, and we are unable to contact you by telephone or email, we will cancel your order. Information collected when an order is placed my mail, or fax, is used to process and ship your order(s). We do not store your credit and or debit card numbers. Additionally, orders placed by fax, or mail, where a credit or debit card number is used, the fax, or mailed form, is stored as a digital document where the credit or debit card numbers are removed. Payment information, limited only to credit and debit card numbers, is not stored or kept on file by us. When placing an order with us, and where a credit or debit card is used, you agree to the Privacy Policies set forth by our third-party payment processors, which are always U.S. based, world-class leaders in payment processing.

Other information we collect

We automatically collect certain non-personal types of data when you visit our website. This data includes your IP address, technical information about your device; web browser and version, screen settings, operating system and basic device information), the pages on our website you visited and the products your viewed and the search query you entered before reaching us.  We may track your activities using cookies and similar technologies. By using our services, you agree to our use of these tracking methods.

Contact forms

Various contact forms can be found on our website. Contact forms should not be confused with “Cart” page(s) or “Check Out” page(s). The purpose of a contact form is to logically collect user supplied data. You decide what data will be entered into these forms. The information you enter is used to; contact you, understand your needs and or concerns, and to answer your general questions, and reply to comments when necessary. When you interact with our contact forms, data you enter is captured and archived. The data we capture is, but not limited to; your IP address, email address you enter, words, numbers, geolocation, or other data you may enter. Data you enter in to our contact forms is used in accordance with this Privacy Notice. Your IP address will generally give us an idea of your geographic location. Your IP address may be used as a deciding factor in if a reply should be sent. We block IP addresses from our website where spam becomes disruptive, abusive, or where illegal activity is detected or suspected or where use of our website is inconsistent with normal use as outlined in this Privacy Notice. The information you enter in to our forms may be captured without the form being submitted. When you contact us via one of our contact forms, how you interact with ours and other websites is analyzed and scored. This process is used to determine if the activity is from a Web Bot or a human. The metrics of this process is provided by third-party entities, which also maintain a separate privacy and terms policy.

How we use your information

We use your information to contact you, when necessary, to bill you for products you order, to ship your products to the addresses of your choice, to tailor our website to your devices, to understand your interests and to gain awareness of your approximate geographical location which allows us to strategize shipping and advertising methods. We use your information to better understand your needs and to continually improve our services, products, shopping experiences and customer service experience. We use your information to help you complete a transaction, and to personalize our website for you. Credit and debit card numbers are used only for payment processing and are not retained, by us, for any purposes. Unless we have your permission or are required by a court ordered mandate, we will not share any of your personal information with any individual or entity.

How long we retain your data

  • We will retain your personal data only for as long as is necessary and according to the following retention criteria.
  • We will retain your personal data as long as we have an ongoing relationship with you.
  • We will retain your personal data for as long as needed in order to comply with a tax obligation to which it is subject.
  • We will retain your personal data for as long as needed to comply with any and all legal obligations that may occur.

How we protect your data

Online orders are processed through PayPal or, Inc. When placing an order through our website, you decide on which of these payment processors is used. Utilizing these services gives us access to world-class cutting-edge payment processing and payment processing security. In addition, our website passes your payment information to these payment processors through our Organization Validated SSL Certificate. This ensures your payment information is encrypted during transport. We do not have access to your credit or debit card information. We do not store credit or debit card information. Other information you may have provided to us, such as your name, address, email address, mail, phone number(s), fax number(s), voice mail or faxes reside on our network. Our network is comprised of local and cloud-based applications and storage. And while we make every effort to protect these networks, we cannot guarantee unintentional information disclosure. Use of PayPal or, Inc. means you accept and are subject to their respective Privacy Notices and Cookie Policies.

Normal use

Normal use of our website includes browsing, making requests, placing orders, bookmarking and sharing links. Downloading of images for use on commercial websites, unless otherwise stated, or permission granted, is strictly prohibited and violates our normal use policy. Spamming and attempting to hack our website are prohibited and violates our normal use policy. Where these activities are detected, or suspected, IP addresses will be permanently blocked. We may, at our discretion, unblock you’re your IP address when a written request in made. Your IP address must accompany your written request or the request will be denied.


Every modern-day website uses http cookies. Our website uses http cookies. Our http cookies, (AKA web cookies) are very small bits of data sent from the server where our website resides (is hosted).

If you place and order through our website, or any website, your browser must accept cookies. We use cookies for session management and tracking. On our website, session management is:

  • Login credentials, only if you have created a customer account or affiliate account. Session management is also used to keep track of the items you add, or remove from the shopping cart.

Tracking cookies are used to:

  • Recording and analyzing user behavior on our website.

You may at any time remove our cookies, or all cookies from your web browser. You may set your web browser to refuse all cookies or to indicate when a cookie is being sent. However, in doing so, certain features of our website may not function correctly if you delete or disable cookies. Our cookies cannot collect any information other than the information you choose to give to us.

What profiling we do with user data

To gain a better understanding where product shipments are lost, delayed, misdirected or misdelivered, 5-digit postal zip codes are recorded and geographically analyzed solely for the purpose of developing shipping strategies. 5-digit postal zip codes are also geo analyzed to understand where our products are being shipped. We use this information to target areas for product advertisement.

Sharing information on Social Media

Our website includes links to Social Media sites such as Facebook and others. If you click on any of these links, these third-party websites collect your IP Address and record which page you were visiting at the time. These websites may also use cookies so that the service will function properly. Social media websites are hosted by third-parties and not directly on our website. When you’re using these third-party services, your personal data will be processed by that third-party according to their own privacy policies.

With whom we share your data

The most private and sensitive information we collect, but do not store, are debit and credit card information, specifically your account numbers, expiration dates and the 3-digit CVV number (Card Verification Value) on the back of your bank card. Proper handling of this information is imperative, and as a customer who has entrusted us with this information, responsibility and conformability should be demanded. Improper handling of this information would dramatically impact our business, as it would all other businesses. For this reason, we have chosen only U.S. based payment processors, which include PayPal and Amazon Payments.

There are many entities available today, world-wide, who will process credit card orders. We use PayPal, Inc. and, Inc., both of which are world-class cutting-edge payment processors, providing the highest level of payment processing security. Payment information and security should be a company’s highest priority, as it is ours. When you place an order through our website, you choose the payment processor, PayPal, Inc. or, Inc. Your sensitive payment information, shipping information, email address, instructions and order details will be shared with the processor of your choice. When you place an order by mail or fax, and where credit/debit card information in included, your order will be processed by PayPal, Inc.

Other entities we may share some of your information with, excluding sensitive payment information, are; physical address verification services, accounting services, data analytic services, website hosting services, telephone and fax services, website applications providers and shipping companies.

Your responsibility

Users are permitted to create “User Accounts”. A user account allows you to more easily communicate with us, edit your shipping/billing and contact information, place orders and to look up previous order details. If you choose to create a user account, you should protect and not share your login information, such as your passwords and user-names. Sharing your login information will allow others to assume your identity, on our website, and to modify your user information. We urge you to handle your login information in a responsible manner. We may, at our discretion, delete user accounts where there is no purchase activity, incomplete user information, suspicious activity by user, or for other reasons, or no reason at all.

Changes to our Privacy Notice and Terms of Use

Over time, laws change that effect our business environment. Technologies we use evolve or devolve over time. Prices of our products and services may change without notice. Products, services, and technologies are added, or removed from our website. When this happens, it may be necessary to update our Privacy Notice and Terms of Use. We encourage you to review these documents when visiting this website.

Can we just go fishing now??



“panfishpro” and “millions of fish, countless memories.” are registered trademarks of Nepsco Industries.